Strategic Recycling:
Our ‘Nothing Wasted’ Mission

Under the leadership of GreenLink Strategies LLC, a trailblazer in cost-saving solutions for healthcare providers, the concept of “strategic recycling” takes on a new and compelling significance. Founded in 2022, GreenLink’s mission is anchored by one of the remaining pioneers in the 24-year-old medical device reprocessing industry. The organization’s focus is on helping healthcare providers, hospitals and Ambulatory Surgical Centers (ASCs), realize significant cost reductions through smart, efficient management of materials—maximizing the value of what has already been paid for and part of the 21st century “circular economy.”

GreenLink’s approach is grounded in a simple yet powerful concept: every resource used in a hospital or ASC has the potential for further value and managing these materials intelligently can reduce costs and increase operational efficiency. In today’s competitive landscape, it’s not just about minimizing waste; it’s about actively creating value from what would otherwise be discarded. GreenLink helps hospitals and ASCs to see material management not just as an environmental or ethical issue but as a major bottom-line opportunity.

The core of GreenLink’s mission is to empower businesses to recycle and reuse strategically. By focusing on materials that can be reclaimed, reprocessed, and reintegrated into the production cycle, GreenLink ensures that healthcare providers can save money, reduce supply chain disruptions, and enhance overall efficiency. This approach offers both immediate and long-term cost savings, helping these institutions operate more profitably while also contributing to a more sustainable future.

GreenLink’s strategic recycling goes beyond conventional recycling efforts; it’s about taking a proactive stance to optimize materials use, reduce unnecessary waste, and drive down operational costs. Whether through medical device reprocessing or broader industrial applications, GreenLink helps clients streamline processes, cut expenses, and enhance resource utilization.

Management Team

Carl Rodia

Chief Executive Officer

Carl M. Rodia boasts two decades of invaluable experience in the ever-evolving landscape of Medical Device remanufacturing and reprocessing. His expertise spans various domains including business development, medical device design and engineering, manufacturing process engineering, logistics, startup dynamics, and strategic financial modeling. Serving as President of medical device reprocessor, Northeast Scientific, Inc., for 15 years, Carl’s leadership was marked by a relentless focus on process innovation and corporate growth. Prior to this role, he made significant strides in high-level micro and nano scale manufacturing processing, leaving an indelible mark on med tech and related business sectors. Carl’s entrepreneurial journey began at age 26 when he founded his first manufacturing company, later acquired by Motorola, Inc. His subsequent roles at esteemed organizations like Motorola, CBS Inc. (Columbia Records Div.), Audiomatic Corporation, Polyform, Inc., Carl M. Rodia & Associates, Inc., Media Chemical Corporation, EuropaDisk Ltd., Northeast Scientific, Inc., and Device Science Inc., showcased his effectiveness in executive management at both C-level and Senior VP levels. A true innovator, Carl is the originator and owner of three US patents. Notably, in 1985, he pioneered the ‘in-line’ method of compact disc and Blue Ray DVD manufacturing, revolutionizing the media manufacturing industry and paving the way for expanded entrepreneurial participation worldwide—a methodology still employed today.

Wendell Davis

Chief Operating Officer

Attorney Wendell Davis is responsible for the general administration, logistics and international and domestic business development for GreenLink. Prior to joining GreenLink, he held senior leadership positions in the United States government and in private sector law firms. From 2017-2021, Wendell served as the New England Regional Administrator for the US Small Business Administration overseeing SBA’s financial, export, disaster relief, government contracting and business development programs. Leading SBA nationally with a focus on Manufacturing, Wendell was named Chair of the SBA’s Office of Field Operations Manufacturing/Supply Chain Recovery Task Force for COVID-19 recovery and served on FEMA’s Region One Economic Recovery Task Force. Prior to his government service, Wendell enjoyed a long and distinguished legal career representing large private and public companies; including serving as state and national counsel for wireless and infrastructure companies. Wendell was routinely involved in structuring, negotiating and closing complex agreements and contracts with Federal and State governments, utility companies, municipalities and public and private companies.

Wendell is a 1993 graduate of the University of Notre Dame Law School and received an undergraduate degree from Central Connecticut State University, where he is a past president of the University’s alumni association and was named the Alumni of the Year in 2017.

Laura Rich

Vice President, Business Administration

Laura is responsible for Business Administration and System Operations at GreenLink. She has years of experience in the development and implementation of software and cloud-based platforms. Laura is leading GreenLink’s work to implement cutting-edge business and processing solutions to support its innovative supply chain, operations, sales and R&D programs. She has extensive experience in developing business operation tools and support systems critical to a business’ long-term success through comprehensive, end-to-end business solutions. Her experience includes executive support positions within the electrical manufacturing industry where she managed agency contracts and commissions, national sales reporting and customer support for elite customers. Laura has planned and managed National Association of Electrical Distributors conferences (NAED) and marketing development initiatives in the electrical manufacturing industry.

Laura‘s love of animals and community guides her life and she enjoys volunteering at the Fidelco Guide Dog Foundation, and Habitat for Humanity, which she has supported for over two decades.

Austin Parker

Senior Vice President, Business Development

Austin Parker is Senior Vice President, Business Development for GreenLink Strategies LLC. Austin has previously served as President/CEO of Spectra Healthcare Management, LLC, a 2600-person business process outsourcing solutions provider with operations in India, the Caribbean, the Philippines, Mexico and the United States. Austin remains relational with Spectra, and his current role is focused on the assembly and deployment of teams to implement new projects, focused on staffing healthcare workforce solutions. Mr. Parker holds four law degrees (a) Doctor of Juridical Science (S.J.D.) degree from the University of Kansas School of Law; (b) Master of Law (L.L.M.) in Taxation – University of Missouri – Kansas City (“UMKC”) School of Law, focused on complex business structuring, domestic and international mergers, acquisitions, and finance/securities instruments. (c) L.L.M in Urban Affairs from UMKC School of Law and (c) Juris Doctorate (J.D.) from Washburn University School of Law.

Ashley Bartholomew

Director of Nursing

Ashley began her healthcare career while serving on active duty in the United States Air Force. After military service, she completed nursing school (ADN) in 2011 and earned a Bachelor of Science in Nursing (BSN) from the University of Wyoming in 2016. Ashley is an experienced Operating Room RN, earning a national certification as a Certified Nurse Operating Room (CNOR). Specializing in orthopedic surgery, she also holds a national Orthopaedic Certified Nurse (ONC) certification. As a clinical coordinator for Operating Room training programs, she has a considerable nursing leadership and education background.

She is the recipient of the Association of Perioperative Nursing 2024 Emerging Perioperative Leader under 40 award, which recognizes leaders in the field who have made a professional impact in mentorship, volunteerism, innovation, and more. Ashley’s hands-on experience and commitment to patient care and operational efficiency are evident in her talent in operating room coordination, team communication, and process improvement.